Over the last month, it has been impossible to visit a news or social media website without seeing the latest ALS Ice Bucket Challenge video. It’s always fun to watch someone dump water on themselves, and the fact that it’s for a good cause makes it even sweeter.
ALS, commonly called Lou Gehrig’s Disease, stands for amyotrophic lateral sclerosis. What is ALS? The website for the ALS Association describes it as “a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord”. The Ice Bucket Challenge began as a way to raise awareness for this disease. It starts with a challenge for a specific person to either donate a specified amount to an ALS charity or dump a bucket of ice water over their head. After making their decision, the person then challenges another group of people to the same choice.
The Ice Bucket Challenge has been extremely successful in its mission. From July 29 to August 29, the ALS Association, which is not the only charity that has received donations from Ice Bucket Challenges, raised over $100 million in donations.
Paul Davis Restoration has joined in with millions of others in accepting the Ice Bucket Challenge. Several franchises across the country have soaked their team members to raise awareness for ALS in their local communities.
So keep an eye out for Paul Davis Ice Bucket Challenge videos as you are surfing the Internet in Tulsa.